This year's college bowl game season was the most expensive ever.
Even if you didn't attend a single college bowl game this year - or the couple that remain to be played - you and I paid quite a bit just to sit home and watch on TV.
Did you know that you (all of us) have been sponsoring some of games and we have nothing to show for it?
No one knows our name, no traffic was driven to our website, and we will no business as a result. However, we paid to sponsor some of these games.
Don’t believe me? How about the Motor City Bowl sponsored by Ford? Or the Citi Rose Bowl? How about the GMAC Bowl coming up Tuesday?
If companies don’t have enough money to stay in business, and they are getting truckloads of cash from us, why do they have to sponsor a bowl game? Did we get a vote?
I suppose you could make the argument that need to increase sales and improve their businesses in order to regain solvency – and that advertising and marketing are a part of that.
But is that really the best use of their our money?
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For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker, 2009. All Rights Reserved.
Hi Steve:
I know that I didn't give them permission to spend the money on bowl games.
How about all these banks who own stadiums.
It's a sore spot with me also!
Steve ~ not being a football fan, I wasn't aware of this. Thanks for pointing it out. My husband and I have always prided ourselves in driving American made cars, it is very disapointing to see them spending our hard earned money this way.
thanks for raising a very valid point
ps - it will be interesting to see who is left next year to sponsor them.
Toula,
Oh, that's right, there are. I have no problem with AT&T or Bank of America stadia if there is no public money other than what anyone can apply for through normal channels. No permission needed here. Congress and Bush said it was OK. :)
Steve
Kathy,
Don't look now but there are many foreign made parts in those American made cars. :)
Steve
Lise,
It was worth mentioning. You're welcome, and thanks. :)
Steve
Lise,
PS - agreed. Remember a few years ago when there were several dotcom sponsored bowls? :)
Steve
Hi Steve
If the sponsorship becomes more expensive they always come back for more bail out money. A complete waste of the tax payer money.
Good luck and success
Lou Ludwig
Lou,
I can see it now - they go to Congress for more money to keep their sponsorships - for all sports. Wow!
Steve
Steve, you are so right. We are also sponsoring Madoff's luxury life. How ironic is that?
Huiting,
Someone is sure enjoying the good life, at our expense. :)
Steve
Steve.. I work hard for my money.. and I did not give them the right to spend it this way. I didn't even know I gave it to them in the first place. Thanks for educating us on this.
Valerie,
Unfortunately, Congress has probably given our money to other such companies for similar uses. :)
Steve
Steve - I didn't know about this. It makes you wonder how well they're going to handle the bailout money... :)
Debi,
I think they've already shown us how irresponsible and clueless they are. :)
Steve