Well we just finished Christmas, and there might even be a few more gift exchanges this weekend.
Nevertheless, Santa Claus is off on some tropical island on his annual post-Christmas vacation.
Speaking of Santa, I discovered some great sales truths in the way we go about playing Santa for our family and friends.
First, our goal was to figure out what people on our list really wanted, needed. or would appreciate (if it was a total surprise). This is not unlike being a good salesperson - determine what people want and help them find it. Toss in something special or unexpected when we can.
Next, we didn't let anything get in our way - no matter how many places we had to call or visit to find the item that we wanted in the right size and color. When we apply that type of determination to sales we can be powerful.
Then, we shopped the marketplace and the competition - looking for a bargain, trying to find it on sale - even if we had already purchased it. Good sales techniques.
Then, we chose just the right box, wrapping paper, ribbon, or other type of delivery to make sure the presentation of our gifts had the maximum impact. Again, it can apply to sales.
Finally, we rejoiced with the people who opened our gifts - much as we celebrate with our customers when we help them find just the right home and make a decision on it.
So as much fun as it's been playing Santa, we actually were practicing good sales techniques and skills in the process.
───
For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker, 2008. All Rights Reserved.
Who says santa is just for kids. Thank you for the post
Hey, Steve -
Great analogy, and true. Makes the imperative of selling come home!
I tried to do the same thing using BASEBALL - still working on it!
Happy Holidays!
DEAN & DEAN'S TEAM CHICAGO
Hi Steve~ I never really thought of it like that, but now that you mentioned it.... you are right!
Unusual Commercial,
Thanks. We usually don't think about it this way, but this is what we do. :)
Steve
Dean,
Thank you. Hadn't really stopped to look at it this way, but then it really rang true. Can help you with the baseball if you want. :)
Steve
Vickie,
I hadn't thought about the connection either, but there it was so I had to relate it. :)
Steve
Hi Steve:
Very clever analogy and very festive!
Toula,
Thank you. Glad you enjoyed that seasonal comparison. :)
Steve
Steve, that is a great analogy.
Bo
Bo,
Thank you. We can find underlying sales messages or strategies in many places. :)
Steve
Hi Steve - Are you referring to yourself when you say Santa is on vacation on a tropical island ~ that sounds wonderful. Good post....and very true. Now it's time to say start saying Happy New Year :-)
Gail,
Vacation? No, except what feels like the nearly year-round one from living here. Happy New Year. :)
Steve