Ads, commercials, and turn-offs - II

In yesterdays post "Ads, commercials, and turn-offs" I was recounting the recent political ads and the less than stellar crop of ads that have been broadcast recently. Many commented about bygone ads, and I appreciate that.

Here's an ad campaign that I completely forgot about as I focused on how much I like the Bud/Bud Light ads and dislike the Geico ads. I think the Apple-PC spots are really clever and have stayed consistent with their format. Even the current Vista ones where the PC guy is allocating money between advertising and fixing the system and puts it all into advertising - or the one with the buzzer to block out the mention of "Vista." To me these are clever and well-done and warranted a "Part II" to the original post.

BTW, do you think these 2 guys can ever do another commercial where they don't play these parts?

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For more information on my coaching services or sales tips visit my website stevehoffacker.com or my blog homesalesinsights.com.

Comments

The Apple v. PC spots are great...but I noticed that I am always pulling for the underdog...Mr. PC.  He is very likeable in that commercial.  I wonder how well it's working for Apple, and how well it's working for PCs.  Computers are a bit like religion or politics.  If you are a PC user, it's hard to see anything else, so these ads just have me pulling for the underdog.

Posted by Chris Ann Cleland, Associate Broker, Northern VA (Long & Foster REALTORS®, Gainesville, VA) over 3 years ago

I think those Mac-PC commercials are among the best on TV. They make me want a Mac, even though all my softwre is for PC. I find I remember the commercials, they make me want the product, and they even make me laugh; can't do better than that!

I think either of the guys will have to change their looks to do anything else.

Posted by Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ over 3 years ago

Chris Ann,

Those ads are well done, and they have been true to the two main characters. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 3 years ago

Leslie,

I'll do you one better. I even went to the Apple store and checked them out. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 3 years ago

Bud and Nike commercials have to be my favorites hands down. 

Posted by Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty - www.preasignaturerealty.com) over 3 years ago

Not watching much tv, I have no idea what you are talking about!

Posted by Lisa Friedman Central New Jersey Real Estate (Alliance Realtors) over 3 years ago

Ryan,

The Bud commercials usually are very well done - especially for the Super Bowl. Some of the Nike I like - and they probably have the best slogan ever. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 3 years ago

Lisa,

That's OK. Someday you may see one and then you can relate. If not, thanks for the comments. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 3 years ago

Steve - I don't think we have those commercials. At least, I don't recognize any of them.  :(

Posted by Debi Ernst GRI, e-PRO, Broker/Sales Associate (St. Charles County, Missouri - Prudential Alliance Realtors) over 3 years ago

Debi,

Maybe you've just missed them, but I would think that those are national commericals. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 3 years ago

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