Sometimes we ask ourselves why someone would seemingly inconvenience themselves to look at a home on a particular day. If it's 100 degrees outside, if it's raining so hard you can barely see 10' in front of you, if it's almost a whiteout blizzard, if there's the biggest football game of the year on TV or in town, if it's the most beautiful day of the year, if it's a perfect beach day, if it's a holiday weekend, or anything else along these lines, we might wonder why someone would be out looking for a new home - but then again it's them and not us who's doing the looking.
While we might not venture out on such a day just to "look" - because we don't have an urgent need for a new home, our customers might have an urgency that we need to discover.
Anyone who visits a model or open house on a day when it seems like they would have to put in a special effort to do so needs to be treated as a serious customer. It's up to us to determine why they are bucking the trend and not staying home or doing something else besides looking for a home on that day. It's up to us to determine if we have a serious customer and help them find what they need.
There's a good chance that if someone is looking for a home on a day when it seems like most people wouldn't, that you're working with a buyer.
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For more information on my coaching services or sales tips visit my website stevehoffacker.com or my blog homesalesinsights.com.
Steve - I agree with your take on this topic. The ones who look on "odd" days are generally looking to buy something.
Wow Steve! You just blew me away. I had been wondering why I bother doing Open Houses on those days when I know that just about no one is coming. Now I have a renewed appreciation for why I should. Thank you!
I totally agree. Why else would someone go looking at houses during inclement weather or when there are special activities going on (such as football, olympics, etc.)
Completely agree. Great post. Keep them coming!
Jason,
Thanks for your response. I appreciate your opinion. Good hearing from you.
Steve
John,
Stay at it. It only takes one. If you made one sale or got one listing from an open house, wouldn't it be worth it?
Steve
Colleen,
Thanks. I think sometimes we tend to use our own feelings instead of the buyer's on those days.
Steve
Chris,
Thanks for your agreement and support. Good to hear from you.
Steve
Steve
Great pick up you are correct when people are looking at homes today in most cases your are working with buyers.
Good luck and success
Lou Ludwig
For additional information on Peak Performance Services www.LouLudwig.Com
Lou,
Thanks for yours comments and agreement. Always good to get your take on an issue.
Steve
Great post, as always. Yes, buyers might not be on our schedule, especially here in St. Petersburg Florida. We have a lot of buyers come in for the weekend just to look at homes and find something. Going to the beach is not on their agenda
Anne
Steve - You're right. Whenever I get a call on an unusually hot, rainy or snowy day, I figure that they are pretty serious. Take Care! :)
Anne,
I know you get a lot of weekend buyers and that you aware of this and ready for it. Thanks for your support.
Steve
Debi,
It sure seems to work out that the buyers are on a different schedule than us and they can't always wait for perfect weather conditions. Thanks. :)
Steve
Great point. There is always an underlying reason that motivates people to take any given action. We should always be seeking to learn that reason as it will allow us to serve that individual better.
Karl,
You get it. Very good. Talking isn't selling unless there's a point to it. We have to know what our customers want and when they want it in order to help them make a decision.
Steve
I've always said that my best ratio of selling homes are on rainy days.
Lisa,
I'm glad that you're able to recognize those opportunites and can take advantage of them. Now you have your own tyoe of sales barometer - rain means sales.
Steve