With today's Kentucky Derby kicking off the Triple Crown racing series and focusing the athletic world on horseracing for the next few weeks, I began thinking about how good of a job the stables have done with branding.
Think about it. All you have to do is look at the "silks" to readily know which farm, owner, breeder, or stable is responsible for that horse. The colors and the patterns are recognizable from as far away as one can see.
No large logos or advertising messages. No taglines. Just colors and patterns. Very effective.
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What an eye opener. We can see this in so many other areas if we think about it, Home Depot Orange, Target and their Red Bullseye. This is an awesome concept. I love this idea for builders and new construction especially, to stand out from the plain vanilla.
Thanks for your insight!!
That's very true. Are you a horseracing fan? I was just curious.
Stacy,
It depends on what you mean by "fan." I like to watch it but I don't follow it.
Steve
Steve - I don't get to follow it as much anymore, but used to show Quarter Horses in Western Pleasure and Halter classes... a lot of fun in "the day!"
Stacy,
I like the dynamics of horseracing because you are working with and counting on the horse performing as expected - without actually being able to precisely control it.
Steve
Steve, yes, it's an exciting sport and I think there are going to be some needed changes for safety that will be taking place by year's end, such as the elimination of steroids.
Stacy,
There does seem to be a lot more injuries than I recall in the past. Is this the reason?
Steve
Steve, some people do think that the use of steroids has contributed to certain problems in Thoroughbred Racing. There are also new surfaces being used. The statistics on the new surfaces indicate that this will reduce injuries, but some horses don't run as fast on the newer surfaces, so you hear mixed comments. Some of the man-made surfaces being used at some of the larger tracks will be the new trend, along with reducing the use of certain medications, such as steroids. Bottom line, you still have 1300 lb animals running on shoe-strings.
Stacy,
Thanks for the update. It is amazing how much depends on the anatomy of the horse.
Steve