We all appreciate great customer service - maybe because it is so rare to find.
Many companies today have begun using customer satisfaction surveys and recorded intake telephone calls as a way of monitoring their performance - although I think the majority of these are perfunctory rather than strategic.
Nevertheless, I got a recorded telephone survey today from a national company asking me to rate the service I received on my refrigerator yesterday. It was only 2 questions they said, but I didn't have service yesterday. Fortunately I didn't require any.
Nice that they checked, but why would they think they were here when they weren't?
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I agree that they are more perfunctory than strategic in their surveys. There are some great places like GoDaddy that trully have great service and send a surbey as soon as you hang up with the agent. In that case, as a consumer, you can feel it is a strategic move.
It is just putting on a great front for the consumer. For many it does not take much.
Great job on customer service, horrible job on paying attention to details, lol.
Jennifer,
However, you never really know how these companies use the feedback. :)
Steve
William,
Agreed. Thanks. :)
Steve
Kaera,
Yes, very poor in the details department. :)
Steve