Being the "enterprising crocodile" that I am, I ran across a news story that screamed for a Realtor response - and from any other business that is trying to cultivate a consumer base.
A recent study found that shopping carts that we use at the market and some retail stores are much dirtier than any of us might have imagined - actually dirtier than a typical toilet seat. I'll spare you the details except to say that half of those tested had e-coli present.
Now for the marketing opportunity - maybe you're ahead of me here. Get those small bottles of Purell or similar hand sanitizer - or the packets - and imprint your name on them. Then hand them out to everyone you are working with. Explain that you want them to be safe and healthy and remind them to use them. In fact, ask them to contact you when they need more.
This puts your name out into the marketplace in a clever, useful, and practical way. Eveytime someone goes to the market and pulls out the sanitizer to use, your name is what they see. Anyone watching them do it might ask where they got that cute little product. Then, you have them telling others about you and coming back to you for more.
The gift that keeps on giving in a good, positive WOMM sense.
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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com, or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. Listen to my free podcast messages at Steve Hoffacker's Happenings.
Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.
© Steve Hoffacker, 2011. All Rights Reserved.
Steve, That is a fabulous idea and one that I am going to use! Everyone will use it, thank you for that...now I'm off to see if I can find the cute little bottles...
Wanda,
Use it good health - literally. Hope it generates a buzz for you. :)
Steve
I've seen them run through a car wash * using a power washer would do the same on a NICE, BRIGHT Sunny day!
Wallace,
I haven't seen either one of those, but I can see how they would work - until the next use. :)
Steve
This is interesting information, Steve. Thanks for sharing. The small bottles of hand sanitizer would make a great pop-by idea for any time. I will add them to my product list!
Michele,
Absolutely. Happy marketing. :)
Steve
Every fall, I drop off little bags of hand sanitizer and tissues to my sphere. I wonder if we can get a container of wipes branded for the grocery store?
Kathryn,
You sure can. There are many specialty printing companies. Great initiative. Good luck. :)
Steve