Saw a new Pizza Hut commercial, and I was impressed with their message. They aren't trying to talk about how fast they can make a pizza or how it compares to other brands. There is no mention of ingredients, quality, price, or anything else connected to the pizza. In fact, it's not about pizza at all in the product sense. That's what make the ad so good.
It's along the lines of how Disney defines their business as one of making smiles rather than entertaining or something more complicated than their basic message.
Pizza Hut, in this commercial, has a series of employees telling us how they are making a pizza for us. They are not telling us that they are making the best one or the tastiest one as a credit to themselves or their brand. They are getting to us on a personal level and telling us that they are making our pizza for us - for our special occasion.
Then the payoff is their new tagline which begins "Your favorites." Notice again that it centers on us and what we want and need.
The product is there but so understated. It's their commitment to complementing our lives that is the big sell.
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Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.
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I dont watch much TV so I havent seen it. Maybe I can find it somewhere on YouTube.
I haven't seen that commercial here in the Hendersonville NC area as yet. But, it makes sense and I see how it can/will get results. Great advertising for a product and the same philosophy works in real estate marketing.
Sue of Robin and Sue
Good point and I have not noticed the ad but from now on I will look for it.
I have not seen the ad but I love Pizza Hut!!
It is all about the connection and how it makes us feel. Sometimes food isn't about the food at all, it is about how it makes us feel.
I agree that Pizza Hut has the right idea for connecting with their customers and they will distance themselves from their competitors by doing so.
Andrzej,
It's not on YouTube yet because I wanted to include it in my post. All they have is the making of the commercial - worth a watch anyway. :)
Steve
Sue,
You're right. Nothing beats that personal touch. :)
Steve
Tim,
It is one that you will remember. :)
Steve
Renee,
Then you'll be very happy with the ad. :)
Steve
Todd,
Good points. That's why this spot works. :)
Steve
Wallace,
They went the opposite way from Papa John's to do this, and it does connect. :)
Steve
I have not seen this one yet either but the message is clear - it is about the consumer, the person, the "you" and that is the right message.
Gary,
It is, and that's why this one is so different. :)
Steve
I am looking forward to seeing the Pizza Hut commerical. I tend to leave the room and multi-task when the commercials begin. I am glad you pointed this out!
Joan,
Thanks. I think you'll enjoy it for the message. :)
Steve
Steve,
I've not seen the commercial. I was taught that in real estate ads, the word "you" is a very important word. Suggested.
Love the new profile pic. Very nice.
Judi,
In this ad, they are offering their pizza as the solution for our needs. Very well done. Thanks on the pic. :)
Steve
I haven't seen it yet either, but the message is right. And a good reminder that we need to be doing the same thing.
They also have lowered their prices which always seemed higher than a non national pizza place !
Evelyn,
I agree, That's what caught my attention. :)
Steve
Michael,
Glad to see prices coming down on the pizzas. :)
Steve