Not Enough To Go Around

Take the recent Black Friday shopping experience - good for some, disappointing for most.

Many people camped out for hours - in the chilly temperatures - in lawn chairs and sleeping bags just to be one of the hundreds in line for the 4:00 or 5:00 store opening.

And for what? To be able to save substantially on that one "must have" item that the store had maybe one or two of - and hundreds of people thinking they would be lucky enough to get it? Most of those items were long gone before much of the crowd even got through the door.

In fact, the people standing near the back of the line would probably done just asa well to have gone home and save the time it would have taken to finally get into the store and then realize their disappointment at everything being gone that was a featured sale item.

As a marketing ploy to draw traffic, this is classic. However, for the shooppers who planned on getting the great bargains, it's more like the lottery or getting the golden ticket.

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.

© Steve Hoffacker, 2009. All Rights Reserved.

Comments

Steve...

I got a free five gallon bucket at Lowes ... hardly a treasure but free nonetheless!

Posted by Richard Weisser Coweta Fayette Real Estate over 2 years ago

Steve, I'm not a huge shopper and could not even imagine getting up at 5:00 in the morning to do something that I don't really enjoy.  Personally I just let my fingers do the shopping.

Posted by Marchel Peterson Spring TX Real Estate E-Pro (Results Realty) over 2 years ago

I do not understand the lure of long lines to shop for a few bargains...

Posted by Paul Henderson, Broker, Realtor® Tacoma,Gig Harbor,DuPont,HartstenePointe (RE/MAX Professionals & Four Seasons Inc.) over 2 years ago

STEVE: I so agree with your post, why would someone waste so much time in waiting only to be disappointed and sometime angry and belligerent. I have never taken part in Black Fridays and am glad I do not have the desire to.

Posted by Kathleen Ann Pacheco-Corbett Realtor® RI-Ma CEBA Master e-Pro ABR ABRM GRI CRS ((FIRST Exclusive Buyer's Office Providence-RI) ) over 2 years ago

We had people literally camping out in front of Best Buy for a week! A week! Amazing isn't it?

Posted by Dick & Dixie Sells Realtors Tampa Bay Florida Homes For Sale (Sells Real Estate, LLC) over 2 years ago

ToulaRosebrock,com

Hi Steve:

I'm not much of a shopper either...

so I'm not one for the Black Friday event!

Posted by Toula Rosebrock -Broker/Sales Associate, Realtor, Lacey Township, Ocean County, (NJ, Diane Turton, Realtors, Forked River, NJ) over 2 years ago

Yep, I stayed at home and many should have done likewise! Can't seem to find the energy or time to sit and wait...or the patience!

Posted by Gary L Waters PLLC- Broker Associate Realtor® Melbourne Viera Rockledge FL (Century 21 Baytree Realty, 1211 Admiralty Blvd, Rockledge) over 2 years ago

 Just the thought of long lines and racing to Door Busters with limited quantity frustrates me.

Posted by Linda Greco Bel Air, Maryland Real Estate Expert (Exit Preferred Realty) over 2 years ago

Richard,

That's great, but if they had been out of it, would it have mad a difference to you? :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Marchel,

You've got to be a serious shopper to play. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Paul,

I think it has something to do with the thrill of the hunt. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Kathleen,

I think it takes a special mindset to do this. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Dick and Dixie,

Clearly the idea of saving a couple of hundred dollars mattered more than their time in line or lost productivity. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Toula,

If you don't need the few specials that are out there, there's no reason to go. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Gary,

It sure takes a lot of that, and patience seems to be the first one to go. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Linda,

It's taking your chance that after a long wait they'll still have what you want. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Steve:  I was reading about inventory issues that stores will have this holiday season.  They bought their holiday stock in the spring, and things weren't going so well then.  Having worked in retail, I wouldn't be caught dead shopping on Black Friday.  It's insanity to duke it out with all those crazed shoppers to save a few bucks. 

Posted by Chris Ann Cleland, Associate Broker, Northern VA (Long & Foster REALTORS®, Gainesville, VA) over 2 years ago

Richard, I am still in bed, warm and my blood pessure is normal at those early hours. Why go out and get frazzled?

Posted by Wanda Kubat-Nerdin, REALTOR® St. George, Utah (Prado & Kramer Real Estate, St. George, UT 435.632.9374) over 2 years ago

Steve,

It is the thrill of the shop???  I did not camp out but did go to the mall of Black Friday.  It was an experience as always...;-)

Ann Hayden in Wildwood, MO

Posted by Ann Hayden Wildwood St. Louis MO Agent SelectAnn.com for your real estate (Prudential Select Properties) over 2 years ago

Chris Ann,

If retailers sold all their inventory I don't think they would be disappointed - not for very long anyway. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Apparently this is fun for some people?

Posted by Jon Budish - CDPE (Remax Action Brokers, CDPE - Northern Colorado) over 2 years ago

Wanda,

If you're not a shopper or don't need any of the bargains, no need to venture out. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Ann,

There is a certain crowd experience - if you enjoy that. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Jon,

Like looking a houses but never buying. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

Steve,

No, not really the crowd experience, just being with my family and getting into the holiday spirit..;-)

Ann

Posted by Ann Hayden Wildwood St. Louis MO Agent SelectAnn.com for your real estate (Prudential Select Properties) over 2 years ago

Ann,

That does sound enjoyable. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) over 2 years ago

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