How Desperate Do Merchants Think We Are?

Three weeks ago, I posted about my experiences with a retailer (software company) that was hounding me to buy their lastest upgrade and how they kept changing the offer - to make it look different, but it always remained the same.

Can you believe that they're still trying?

Initially, their offer was "save over 50%" by purchasing a $199,99 product for $99.99.

Then, there was "save 80%" as they repriced the $199.99 to $499.99 (although no one ever pays this MSRP).

The price to me was always $99.99 - with a few bonus software packages thrown in - no matter what they claimed the "real" price to be.

Then, there were the too-many-to-remember countdown emails as the "absolute deadline" to act approached. Then a telephone call the day before the offer "expired." Then another email the day of the expiration.

That has been followed by a couple more emails including one earlier this week to "save $400."

Today, I got an email "time is running out" and how after June 30th (what happened to the previous deadline?) the price will forvever return to the $499.99.

Why should I believe them? Why should any of us ever believe them? They have proven to be untrustworthy all along the way.

My conclusion is that the product is not a great value and not worth considering. However, it makes great blogging material.

I know the product is not worth having for two reasons - (1) their elaborate, never-say-die, unending promotion with evovling approaches and moving deadline to act and (2) the fact that the previous two versions that I did buy because they were supposed to work so much better than the ones they replaced did not - and I no longer have them on my computer.

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.

© Steve Hoffacker, 2009. All Rights Reserved.

Comments

Hi Steve

We are on overloaded with e-mail offers; it comes down to just saying no (delete).

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig CRB, CRS, CIPS, GRI, SRES, TRC, e-PRO, (Ludwig & Associates) almost 3 years ago

Lou,

We surely are. It really hurst when a company you have worked with in the past just can't take "no" for an answer. It really injures their rating. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) almost 3 years ago

Steve - Curious, what product?

Posted by Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty - www.preasignaturerealty.com) almost 3 years ago

Phony ads like that hurt all of us.  When we post a real bargain, people think it's a scam.  Like the ads you get.  No wonder when we offer a cream puff of a property, some people question it.

Posted by Kenneth Cole NYS Licensed Real Estate Salesperson (Appleseed Homes Realty) almost 3 years ago

Ryan,

It's one of those all-in-one, do-everything, scanning OCR products. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) almost 3 years ago

Kenneth,

There also is a limited time that an offer is believable. :)

Steve

Posted by Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer (Hoffacker Associates LLC) almost 3 years ago

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