Yesterday I was on the receiving end of a textbook way of how not to make a telemarketing telesales call. There was no marketing, it was a hard sell from the start.
After the gratuituos "How are you today?" when I answered, this person proceeded to talk nonstop without so much as a pause to take a breath for the next 3:50 (that's right almost 4 minutes by my iPhone call timer) until I was asked the first question to confirm my address as an assumptive close of where to send the merchandise. I had ordered from this company before so this wasn't strictly a cold call or one that I had no interest in - I just didn't get any chance to participate.
Aside from no tie-downs and no discovery, this call was a rapid recitation of features of their "new" product. It was pure information dumping with no benefits - and I had already unsuccessfully ordered the product back in September. So it was not as "new" as the caller made it seem. I just wanted to hear what price it was being offered for (includiong incentives) or I would have ended the call within the first 30 seconds - based on the way the call was being conducted. By the way, this person was excellent at reading the script - didn't miss a word and even tossed in my name a couple of times to "personalize" the presentation.
Every so often it is good to experience what passes as telesales by companies that engage in mostly telephone sales of their products. Unfortunately, it is not getting any better. Too bad - it could have been a pleasant conversation, and there is so much that I could teach them.
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Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.
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