Steve Hoffacker's Sales Quips

This may not qualify as an official Super Bowl ad since it was run tonight and obviously didn't take near the money to produce or run - or the zany behavior - that many of them will on Sunday, but it's a quality Super Bowl ad anyway.

It was just the product and a voice over. No actors, no chases, no agenda, no special effects. Nevertheless, Burger King says that everyone gets "rings" this weekend - onion rings - as a play on the fact that the winning team gets an expensive unique winner's ring loaded with diamonds.

Tomorrow and Sunday, onion rings are free at Burger King to unveil what they say is their new taste.

Let's get our rings and decide just how good they are. The price is right.

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For more information on my coaching and educational programs and services, visit my website or go to my other blog "Steve Hoffacker's Home Sales Insights" for additional sales tips, insights, and commentary. Listen to my free podcast messages at "Steve Hoffacker's Happenings."

Steve Hoffacker - Sales Trainer, Author of Sales Books, Commercial Real Estate Broker, Marketing Consultant, Sales Coach, Blogger, Photographer, Motivator, Podcaster, and Teacher. - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.

© Steve Hoffacker, 2012. All Rights Reserved.

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com, or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. Listen to my free podcast messages at Steve Hoffacker's Happenings.

Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.

© Steve Hoffacker, 2011. All Rights Reserved.

Today is the big day - no not the game, not the halftime, but the ads.

Dozens of companies are plunking down approximately $3 million for a 30 second spot - plus all of the time and money spent on creating, writing, casting, rehearsing, filming, and editing the spot - and special effects.

From what I have seen so far in watching 15 of the ads online, it is $45 million+ down the drain. Of course, this is great for our economy - if not for their respective products. The only ad of the 15 that I previewed so far that is marginally cute and probably will help with its product is a movie trailer for "Kung Fu Panda 2." Movie trailers always help generate interest, regardless of whether its a SUper Bowl ad or not.

Most of the 15 that I saw so far were car related and great disappointments - way too cute or just dumb.

Over the past few years, there is usually only one or two commercials that stand out as being well done and somtthing worth running and watching again. None of these 15 are in that category.

So now I'll have to watch the game to see if there is that one or two outstanding creations. Maybe there won't be.

The American economy definitely gets a boost from this, even if the products being represented do not.

Free enterprise is great.

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com, or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. Listen to my free podcast messages at Steve Hoffacker's Happenings.

Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.

© Steve Hoffacker, 2011. All Rights Reserved.

Super Bowl Sunday is almost here. Forget the game - as important as it is and as good a contest as it might be. Let's focus on the ads.

The line-up is set, the creative time has been invested, the ads have been shot.

If you want, you can see previews of them on-line. I prefer to see them as they air - to get the full impact of them.

Last year's ads were a major disappointment. I didn't see much worth watching again - many not even worth watching the first time. All I could think of when they aired was the massive amount of money that had been wasted.

I thought the "Rocky-esque" comeback of Hank the Clydesdale was hands-down the best commercial of last year's Super Bowl - but then Budweiser typically has very good commercials.

I'm waiting to see what airs. I hope there are some pleasant surprises this year.

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For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker, 2009. All Rights Reserved.