Announcing My New Book For Realtors

I have just published a new book for Realtors - "Knowing The Score" - that contains a new concept that I think you'll find quite valuable.

Now. you can schedule your time quite wisely because you'll be able to determine if someone is serious about buying or listing - and in working with you - or if they really aren't.

This book is based on the "ready, willing, and able" formula, but it adds a very important missing ingredient.

For the first time, "ready," "willing," and "able" have been quantified and defined as objective criteria that will mean the same regardless of who uses them. Then the missing ingredient of how well someone likes you and wants to do business with you is added so that you can focus your time and energy where you have the highest probability of making a sale or getting a signed listing agreement.

This book lays out a system that takes all of the guesswork out of rating a customer according to their level of interst, ability to make a decision, and likelihood of doing business with you.

This is the last rating system you will ever need.
Steve Hoffacker's "Knowing The Score"

This book contains 132 pages in 8 chapters:
1.Why You Need A Rating System
2.The "Ready, Willing, And Able" Test
3.An "A" Rating Isn't Sufficient
4.Going Behind The Score
5.Only A Few Can Be An "A-1"
6.Don't Discount The "D"s
7.Grading Outside The Lines
8.Getting The Most From Your Traffic


This book is $24.95 with free shipping. Florida residents add applicable sales tax.

Active Rainers Lou Ludwig, Brent Forsberg, and Emelyn Morris-Sayre have written back cover endorsements of the book.

To order this book or read more about it, visit this page on my website.

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.

© Steve Hoffacker, 2010. All Rights Reserved.




5 comments • Steve Hoffacker - Sales Trainer/Coach, Sales Books Author, Photographer • February 28 2010 09:44PM