If you have been following my posts here or on my Home Sales Insights blog, you know that I am a huge advocate of proactive self-generation of leads. In addition to several posts on the subject, I have written books about this topic and conducted workshops on it.
I got to experience again just how easy this is to do today - but you've got to be receptive to it in order to take advantage of it. If you are open to meeting new people and are willing to strike up conversations with them, new leads will materilaize fairly easily. They won't all be qualified - that's the next step - but creating the lead is relatively easy.
I was in a store today and was looking for a item that I buy regularly. The display was a little messy and picked-over, so I had to really look and move things around to find what I needed (I was able to do this). While this was going on, another shopper was also looking for the same item in much the same way as I was. We struck up an impromtu, no-pressure conversation about why we liked this product, the condition of the shelves, why the stock wasn't better maintained, and similar topics.
The point is, without much additional effort on my part this conversation could have gone on and become a real estate sales conversation (had I wanted it to). I could have asked if they were looking for a home, if they were thinking of selling their present home, if they knew anyone who is interested in either buying or selling, and at the very least exchanged contact information with them.
Opportunities present themselves all the time, and we don't necessarily have to go out of our way to find them. We just have to be ready.
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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings. © Steve Hoffacker, 2009. All Rights Reserved.
