We learn words at a very early age. Words are important. It’s how we communicate.
In sales, we would literally be out of business without words and our capacity to use them properly.
Interestingly, I have found that 7-letter words – as much or more than any other length word – are at the foundation of many types of sales endeavors – particularly real estate sales.
For instance, success. Kind of stands on its own without a lot of explanation. Who doesn’t want to succeed?
Process is another. We have a sales process and a mortgage process. We process information, as do our customers. We want our customers to be involved in our sales process and to proceed toward a decision first and the closing after that.
By no means exhaustive, pursuit, builder, welcome, confirm, qualify, justify, acquire, results, discuss, ability, crucial, options, choices, urgency, and promise are some other 7-letter sales words. I'll talk about more of these in another post.
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For more information on my coaching services or sales tips visit my website stevehoffacker.com or my blog homesalesinsights.com.
