"React" and "respond." Sounds like two synonyms for the way we interact with a situation. Sounds like it, but it isn't.
Even though the 2 words are used interchangeably many times, they have 2 very different meanings.
As salespeople, and as optimists, we should intentionally avoid using the word "react" and willfully choose the word "respond" when discussing how we are dealing with something that is happening to us or around us. We may or may not participate in the original event, but we definitely can choose how we cope with it and describe it to others.
Response is a choice. It is strategic. Reaction is a reflex. Not much thought.
A couple of examples for react, We touch something very hot. We let go immediately. We jump up and down and carry on. Maybe even more. That is pure reaction. We get cut off in traffic. We wave frantically. we gesture. We blow the horn. That is reaction.
Now for response. We touch something very hot. First we might expect that it could be hot. If it surprises us, we let go immediately - but not in a wreckless or panic way that could create more of an issue. We assess our condition and treat any injury. We remain in control of a stressful situation.
In traffic, we drive defensively, always ready to respond to the aggressive, wreckless, or stupid driving pattern of someone else. We don't like it, but we accept it as part of the overall driving experience.
We always have a choice. We can react which takes little thought and relies on instinct and emotion. Or, we can respond. That is a more calculated, strategic, patient, planned, and effective approach to any issue.
As professionals in the public eye, we owe it to those around us who are so prone to reacting to every little thing to be more steady - and respond instead.
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For more information on my coaching services or sales tips visit my website stevehoffacker.com or my blog homesalesinsights.com.
