If the MLS wants to truly serve the needs of Realtors, brokers, and the property-buying public, they can make one very simple rule change.
I've had it with the properties - often luxury, land, and commercial - where the listing price is undisclosed. Are they too embarrassed to admit they overpriced it? Are they afraid they'll get too many calls on it because it's a bargain?
In reality, it's a marketing ploy. They figure that if they don't dicsclose the price we'll call to learn what it is and express some feigned interest. I learned long ago that when there's no price, there's no phone call from me either.
All MLS has to do is make price a required element to post the listing. Pretty simple actually.
No price, no published listing. That should clear up this nonsense pretty quickly. No ranges either - enter a specific value or asking price. Provide 9 digits to accommodate anything that might be in the $100 dollar range. Then enforce it.
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Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.
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