As a long-time student (you really don't want to know how long) of lead generation, I am amazed by all of the shortcuts that people want to employ. I guess I really shouldn't be surprised, but still.
There is only one successful way to generate leads and that is to do it ourselves.
I know that there are many people who like lead generation services, and if it works for you - fine. It's just not for me.
I have read about outsourcing lead generation. This seems counter-intuitive.
I repeat, it's our business, our homes or products, our reputation, and our relationships that we are creating. Why would we even think of entrusting them to anyone else?
I have several programs that I present for local Realtor and Home Builder Associations on specific techniques for lead generation, and I am putting the finishing touches on 4 books on this subject.
It's human nature to want shortcuts, to desire a quick fix, and to have things made as easy as possible. Unfortunately, lead generation is not an area where anything short of a full commitment of time, dedication, and resources will do to produce the desired results.
Not all leads become serious customers, and not all serious customers become purchasers. Still, it is up to us to keep our pipelines full and not to rely on anyone else to do this for us.
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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings. © Steve Hoffacker, 2009. All Rights Reserved.
