We spend a lot of time, money, and conscious effort designing, creating, giving life to, maintaining our brand.
Yet, it's often the little mental slip-ups that can seriously damage a brand.
Take today for instance today when I went to my local branch of Bank of America. As I walked up to the entrance, I noticed the very substantial flagpole that is mounted to the side of the building.
I glanced to the top of the pole to observe how large the American flag was that could fly from this pole - expecting to be dazzled. Funny thing - no flag.
Here it was - middle of the afternoon, relatively clear skies, not much wind, and their effective observance of the 4th of July since they are closed tomorrow. Yet no flag.
Mind you, this is the Bank of America - and no real reason they could provide for not having it displayed. Something about someone had to leave early or they were concerned about it getting damaged in the wind.
If you're going to be the Bank of America, if you're going to go to the trouble and expense of creating a beautiful and substantial flagpole, and it's your last chance before the 4th of July to show your patriotism, wouldn't you think the flag would be flying?
They probably never thought about this as part of their brand - even though a stylist version is part of their logo.
Clearly they weren't thinking - about what they did or what it conveyed.
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