Let's remember that it's the customer's agenda that counts, not ours.
Often when we sell, we focus on making the presentation, showing properties, getting agreement from the customer, and getting the check. This is all according to our agenda - a "me first" approach.
And just as often, this fizzles. We can't focus on our agenda.
We must focus on the customer's agenda, and ours will fall in line.
When we truly are interested in determining what the customer wants and needs, what their experiences are, how their needs have changed from when they got the home or apartment they're in now, and how soon they want to make a decision, we can focus on prioritizing their requirements and conducting a very focused search with them.
This is working with their agenda - not ours.
Along the way, we'll be successful in selling homes, creating happy customers, and making money.
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For more information on my coaching services or sales tips visit my website stevehoffacker.com or my blog homesalesinsights.com.
