Messy Marketing, But Clever

I got this email this afternoon from Delta faucets. I am reposting it here although it took three image to do it with breaks in between.

Nevertheless, talk about a clever way to update your brand, add entertainment to the public, and give us something more to do on our smart phones. This is brilliant - and free.

Kudos, Delta.

 

 

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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. You can also listen to my free podcast messages at Steve Hoffacker's Happenings.

© Steve Hoffacker, 2010. All Rights Reserved.

12 comments • Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies • January 15 2010 02:58PM

Good job, Walmart

I don't know if this happened at more than just the Walmart I visted the other day, but what I witnessed was brilliant.

If you've been following the news, you're aware of the illnesses and issues involved with peanut products - and the many recalls. It looks like this is a case willful negligence on the part of the owner of the company that started all of this. That's another story.

Back to Walmart.

The other day, I visited one of their stores, and they had one of those sampler tables set up where they pass out small portions of a new item or one that they're featuring (Costco and Sam's do this all the time).

Guess what the guy was passing out samples of? The Walmart brand of mixed nuts. Here they were taking their case to the people - an "in your face" campaign to prove that there was nothing wrong with eating their nuts or those of other manufacturers that they carry.

This was a bold, refreshing approach to restoring consumer confidence and stating your case. Well done, and something we can learn from.

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For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker, 2009. All Rights Reserved.

32 comments • Steve Hoffacker - Real Estate Sales & Marketing Consulting and Strategies • February 14 2009 11:05AM