For communication to work, everyone needs to be on the same page

For communication to be effective - whether it's written or spoken or designed to been seen, read, or heard - we have to understand what was meant when the person creating the message decided to deliver it by publishing, posting, printing, saying, writing, or emailing it.

Sometimes communication is so obvious that a connection and understanding can be made with just a smile, wink, eye contact, raised eyebrow, shoulder shrug, hand gesture, nod of the head, or other facial or body expression.

However, words aren't always used in the same context, and their meanings can vary dramatically as a result.

I recently saw a random post on another forum about "buying contacts" (when they really were talking about "purchasing leads") and immediately thought of corrective vision lenses instead of networking. Two entirely different subjects.

Words matter, context matters, clarity matters.

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