Maintaining your brand is so very important in the buisness world - as Toyota is finding out.
Today, an employee at Sea World in Orlando was attacked and killed by "Shamu" (this is the stage name of Tilikum). Turns out that people who work with this animal know of his nasty disposition, and it also turns out that this is not the first that Shamu has killed someone. While the whale is only behaving naturally, do we need to risk human injury and death for the sake of entertainment?
Then, we hear of a local Walmart - normally very brand conscious as a chain but not always at the store level - that threw out brand new bicycles - many still wrapped in plastic. Most were in new, saleable condition, and a few had minor dings and mechanical issues - nothing that couldn't be repaired. The local TV station took pictures of the bikes in the dumpsters. Turns out this wasn't the first time for this either. Some of these bikes had been promised to the Police Athletic League as a donation, but they were thrown out instead of being given away. The PAL was able to salvage about a dozen bikes after they had been thrown away first.
Corporate America wakeup!!!!
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