After 71 years, the Mercury brand of cars will disappear by year's end. Ford has announced plans to cease production.
Mercury, started in 1939 by Edsel Ford, was a very popular brand at one time. Sales have been slipping so the decsion was not unexpected.
You have to applaud Ford for making the necessary market adjustments to throw-off a non-performing product line, but it's sad to see a piece of Americana disappear.
Wonder if anyone else wants to manufacture the Mercury as a boutique brand.
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