The Faux Follow-Up

I see this all the time. It's clever but quite annoying. I have received several already this week.

I get an email - you probably have as well - where someone is pretending to get back in touch we me or pretending to provide more information to an earlier email or conversation which never occurred.

This is a great ploy for creating new leads, but that's all it is - a ploy.

I don't respect it, and I don't respond to it. You shouldn't either.

It is clever, but it is unprofessional and does not respect the steps that go into building a normal business relationship - starting with the introduction. It bypasses, or attempts to assume, the introduction and goes right to the next step - thinking we won't notice and that we'll engage them in conversation.

This is their aim. It furthers their agenda but not ours.

There is a word for this - spam.

 

───

 

For more information on my coaching and educational programs and services, visit my website stevehoffacker.com, or go to my other bloghomesalesinsights.com for additional sales tips, insights, and commentary. © Steve Hoffacker.

Comment balloon 6 commentsSteve Hoffacker • June 28 2011 05:40PM
The Faux Follow-Up
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