Flyers Aren't Just One-Dimensional Anymore

Anyone who's been selling real estate for a while may tend to think of real estate flyers as a photocopy or quick-print that we runoff and distribute or have available for the taking at an open house or kiosk. Over the years, black ink on white paper or colored ink on white paper moved into black ink on colored paper and a colored headline or accented text on white paper. Now we have a full color laser printer or a high quality inkjet printer to produce, on an as-needed basis, 4-color photo-quality handouts in one page or multiple pages, a tri fold, a brochure, or full size 4-panel piece on ledger paper. We've come a long way.

We aren't just limited to paper. We can print on DVDs and CDs and use them as our flyers and brochures.

We can print on tiles and lumber.

We can print on t-shirts, ballons, frisbees, and cereal boxes.

We can even "print" by using blogs, slideshows, podcast messages, blogtalkradio, youtube videos, and PURLs.

We can project our messages as holgrams.

Flyers - while not intended for a long shelf life - can be used very creatively. They don't always have to be something that is held in the hand.

 

───

 

For more information on my coaching and educational programs and services, visit my website stevehoffacker.com, or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. © Steve Hoffacker.

Comment balloon 12 commentsSteve Hoffacker • April 29 2011 03:38PM
Flyers Aren't Just One-Dimensional Anymore
share
Anyone who's been selling real estate for a while may tend to think of real estate flyers as a photocopy or quick-print that we runoff and distribute or have available for the taking at an open house or kiosk. Over the years, black ink on white… more
Less Is More For A Yard Sign
share
We're talking about a yard sign - a typical for sale sign. It has only two purposes although many signs try to serve many more purposes than this. #1 purpose - identify the property as for sale, for rent, or for lease. #2 purpose - provide contact… more
A Page One Trifecta for "Sales Books For Realtors"
share
Sunday I wrote a post on how I was dominating the first page of Google with the search term "Sales Books for Realtors " In fact, on almost 9¼ million returns for that search, I showed up 3rd 4th 5th and 9th on page one! A search on… more
The Draft That Isn't
share
Most serious football fans know that the next best thing to the start of training camps and the real season is draft day - until now. What is the point? The draft is during prime time tomorrow night for the first time in years, but why watch? Who… more
Be There Even When You Can't
share
Logmein. com - the remote computer access service, has a new free product that can help a lot of us when we are making a telphone presentation with someone and we want them to see what is on our computer screen. We can do a screen capture with "… more
Dominating Page One on Google with "Sales Books For Realtors…
share
Like most anyone interested in monitoring and improving their search engine position, I was thrilled to discover today that I have 4 out of the first 10 positions on Google (trailing only Amazon) for the search term: "Sales Books for Realtors… more
Launch of the New AR Group "Americana"
share
The fabric of America is what gives us our unique heritage. Landmarks, buildings, sports, games, natural features, landscapes, recipes, gatherings, patriotic displays, celebrations, parades, fireworks, rodeos, elections, anniversaries - and so much… more
Ethanol Is Not Good For The Consumer
share
I don't know whose idea ethanol as a fuel additive was, but it's a colossal failure. Using corn as the major source of ethanol - it can be made from sugar cane and other vegetables - has taken corn out of production as a food source and dramatically… more
Free Market And Ticketmaster
share
Ticketmaster has announced that they going to market pricing - they call it "dynamic" pricing - on some of the sporting events and concerts they broker tickets for. This means that some of the most desirable seats might be priced higher… more
"Remembering Patriots' Day"
share
On today, Patriots' Day - commemorating the start of the American Revolution on April 19, 1775 - we remember the day, the sacrifices, the courage, and the vision of those who fought. Patriot Day, which has a name quite similar to this day. is an… more