Take the recent Black Friday shopping experience - good for some, disappointing for most.
Many people camped out for hours - in the chilly temperatures - in lawn chairs and sleeping bags just to be one of the hundreds in line for the 4:00 or 5:00 store opening.
And for what? To be able to save substantially on that one "must have" item that the store had maybe one or two of - and hundreds of people thinking they would be lucky enough to get it? Most of those items were long gone before much of the crowd even got through the door.
In fact, the people standing near the back of the line would probably have done just as well to have gone home and saved the time it would have taken to finally get into the store and then realize their disappointment at everything being gone that was a featured sale item.
As a marketing ploy to draw traffic, this is classic. However, for the shoppers who planned on getting the great bargains, it's more like the lottery or getting the golden ticket.
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For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. © Steve Hoffacker.
