Not Enough To Go Around

Take the recent Black Friday shopping experience - good for some, disappointing for most.

Many people camped out for hours - in the chilly temperatures - in lawn chairs and sleeping bags just to be one of the hundreds in line for the 4:00 or 5:00 store opening.

And for what? To be able to save substantially on that one "must have" item that the store had maybe one or two of - and hundreds of people thinking they would be lucky enough to get it? Most of those items were long gone before much of the crowd even got through the door.

In fact, the people standing near the back of the line would probably have done just as well to have gone home and saved the time it would have taken to finally get into the store and then realize their disappointment at everything being gone that was a featured sale item.

As a marketing ploy to draw traffic, this is classic. However, for the shoppers who planned on getting the great bargains, it's more like the lottery or getting the golden ticket.

───

For more information on my coaching and educational programs and services, visit my website stevehoffacker.com or go to my other blog homesalesinsights.com for additional sales tips, insights, and commentary. © Steve Hoffacker.

Comment balloon 26 commentsSteve Hoffacker • November 29 2009 10:06PM
Not Enough To Go Around
share
Take the recent Black Friday shopping experience - good for some, disappointing for most. Many people camped out for hours - in the chilly temperatures - in lawn chairs and sleeping bags just to be one of the hundreds in line for the 4:00 or 5:00… more
There Oughta Be A Law
share
Ever catch yourself saying or thinking that there oughta be a law banning or regulating this or that? Well, many times there is. Driving is an area that's coming under more scrutiney as attempts to make it safer now are falling to the legislature… more
Black Friday Has Morphed
share
No need to camp out all night to be first in line at your favorite retailer for their Black Friday doorbuster sale that starts at 4:00, 4:30 or 5:00 am. Your can if you want, but there's no need. Retailers have gotten the internet marketing bug and… more
There's Gold In Them There Commercials
share
OK, so there's a huge rate of unemployment in this country, housing prices have declined, new numbers just today on how many people are under water in their homes, and threats of increased taxation everywhere we turn. So we're supposed to speculate… more
Congratulations Team 48
share
Jimmie Johnson drove his Lowe's Chevrolet into the NASCAR history books tonight by winning his 4th consecutive series championship. This was a first. No other driver in the 61-year history of NASCAR has ever done this before tonight. There have been… more
Another Blow To Newspapers
share
Can you believe it? The competition for the holiday shopping season is heating up - and there's still a week to go before it officially launches. I have received numerous emails - even from stores I don't frequent - announcing their Black Friday… more
New, Dangerous Phish
share
Every week I see one or two new phishing schemes. Most are obvious and occasionally are even humorous. A new one surfaced yesterday that could be dangerous. Watch out. Similar to the invoice you might get in the mail for something you didn't order… more
"The Path May Not Be Well-Marked"
share
The journey to the top of the mountain begins from where we are - whether we are already part way up the climb or just starting out at the bottom. Sometimes the path is fairly well-marked at the beginning as we rely on our vision to guide us… more