Well we just finished Christmas, and there might even be a few more gift exchanges this weekend.
Nevertheless, Santa Claus is off on some tropical island on his annual post-Christmas vacation.
Speaking of Santa, I discovered some great sales truths in the way we go about playing Santa for our family and friends.
First, our goal was to figure out what people on our list really wanted, needed. or would appreciate (if it was a total surprise). This is not unlike being a good salesperson - determine what people want and help them find it. Toss in something special or unexpected when we can.
Next, we didn't let anything get in our way - no matter how many places we had to call or visit to find the item that we wanted in the right size and color. When we apply that type of determination to sales we can be powerful.
Then, we shopped the marketplace and the competition - looking for a bargain, trying to find it on sale - even if we had already purchased it. Good sales techniques.
Then, we chose just the right box, wrapping paper, ribbon, or other type of delivery to make sure the presentation of our gifts had the maximum impact. Again, it can apply to sales.
Finally, we rejoiced with the people who opened our gifts - much as we celebrate with our customers when we help them find just the right home and make a decision on it.
So as much fun as it's been playing Santa, we actually were practicing good sales techniques and skills in the process.
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For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker, 2008. All Rights Reserved.
