Waterfalls appeal to a lot of people. They are majestic, poweful, and beautiful. They are wild. No one has to turn them on or wake them up. They are constant as long as the water flow upstream is sufficient. Nevertheless, they also change so that the water does not look exactly the same all the time.
Just mention the word waterfall to somone, and they don't have to ask you for a definintion or description - or a photo of it. Now, they may envision a larger, taller, wider, or more complex waterfall than you had in mind, but they are familiar with the term.
Dealing in terms and word pictures where we don't have to define our words each time is the root to good and effective communication. Look for words that connect well with our customers so they are relatively clear what we are discussing and so that we don't think we've said one thing and they don't have a totallly different concept in mind.
For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker.