Who is your rival?

For those of you who follow college football, the last few days have been part of "Rivalry Week" where the fiercest rivalries between teams are renewed - Florida-Florida State, Texas-Texas A&M, Alabama-Auburn, Oklahoma-Oklahoma State - just to mention a few.

This post is not about football - only inspired by it.

In real estate, who is our rival? Oh, it might be another agent who we compete against for listings or sales. However, I think our biggest rival is ourselves.

In athletics, people have an "IR" which stands for "individual record." It's the same as "personal best." It has nothing to do with how well someone else competes in an event unless your IR also is the current record for your sport. Primarily it's a personal thing - hence the name.

When you're just starting out jogging, your IR might be one block - forget about the time. Then as you progress, you get up to a mile. Then your personal best concerns how fast you run the mile - both in practice and at a meet (if you choose to compete).

In real estate sales, lets look at some IRs. For instance, what's the most sales you've ever made in a week? That's your IR. Now compete against yourself to break that record.

The number of listings in a month? Closings in a month? Sales on your own listings? Whatever you choose to measure, begin competing against yourself. Beat your own IR, then set out to beat it again.

───

For more information on my coaching and educational programs and services, sales tips, insights, or strategies, visit my website stevehoffacker.com or my other blog homesalesinsights.com. © Steve Hoffacker, 2008. All Rights Reserved.

Comment balloon 36 commentsSteve Hoffacker • November 29 2008 06:23PM
Who is your rival?
share
For those of you who follow college football, the last few days have been part of "Rivalry Week" where the fiercest rivalries between teams are renewed - Florida-Florida State, Texas-Texas A&M, Alabama-Auburn, Oklahoma-Oklahoma State -… more
That sure did go by fast
share
We wait all year for the college football season, and then it's finally here in late August. And now it's gone basically after today. Wow, that was fast. Even the NFL is winding down with only one-fourth of their season left to play and then the… more
Here's a News Year's resolution you can live with
share
With the New Year being a scant 32 days away, there soon will be talk of New's Year resolutions. It happens every year. I have one that is part resolution request and part peeve elimination. I think we can all do this, and I don't see why we have to… more
Hey guys, turkey day was yesterday
share
Imagine my surprise this morning when I saw these three guys strolling through my front yard - talk about living dangerously. I guess they figured it was safe to show up the day after Thanksgiving. Maybe they thought everyone would be at the malls -… more
It’s fall in South Florida - the leaves and citrus are turning color
share
In South Florida, we have our own version of Fall. It began mid-late October. As you can see from the photos, we have some leaves changing colors - nothing dramatic like some of the photos displayed from northern fall foliage - but color change… more
Has it really been 45 years?
share
I realize that many people weren't alive or don't have a conscious memory of the events of November 22, 1963, but a few of us do. People that survived Pearl Harbor have December 7th indelibly etched in their mind. This is very similar to our… more
Attention Realtors and coffee drinkers - a win-win
share
It’s hard to beat a good cup of coffee – now mind you, I’m a purist here – no decaf, no sweetener, no milk – just coffee. I will drink an occasional hazelnut or other flavor, but mostly keep it simple. I have experimented over the years with several… more
This is the best day to start (or grow) your sales business
share
Today is absolutlely the best time to start a real estate sales business - and if you're already in business, to grow it. Why? Because all those who didn't know what they were doing and who messed it up for the public and everyone else are gone… more
Don't get penalized for too much talking
share
Talking and listening are likely the two most important facets of a sales encounter because they are the root of communication. Listening, however, is paramount. Communication is nothing more than the effective transmittal of an idea or concept. We… more
Resilience - a must have quality
share
There has been so much written about surviving, staying the course, and persisting in our real estate businesses - especially in light of all the challenges that we're facing. Today, as I noticed our bougainvillea blooming again (pictured here), a… more